Ugly is the whole point.
Kettle chips cooked from the potatoes the grocery store turned away — the lumpy, the freckled, the beautifully misshapen. Same farm. Same crunch. Zero waste.
26% of America's produce is thrown out for being too ugly to sell. We think that's the most delicious number in the aisle.
One potato's
second chance.
The journey from rejected to rescued, in five acts
A little too honest.
A perfectly good potato grows up a little too lumpy, a little too small, a little too freckled. Same soil, same sunshine as the pretty ones.
Not pretty enough.
The supermarket says no. Cosmetics only. It's sorted onto the reject pile, bound for the landfill with six billion pounds of produce a year.
We buy it anyway.
Straight from the same farmers, at a fair price. What the market called a flaw, we call the whole business model.
Ugly meets the fryer.
Small batches, hard fry, hand-flipped. Ugly on the outside, a ludicrous, blistered crunch on the inside.
A clean conscience.
Sea salt to hot honey. Ten flavors, zero waste, and a share of every bag going to feed hungry kids.Live tally · 32,000,000 lbs rescued
The Collection
10 flavors · view all →rescued since 2017
looks — that we save
ugly tastes better
A snack that does the right thing three times before you finish the bag.
Pay for the crop the market won't.
We put money back in growers' pockets for potatoes that would otherwise be a total loss.
Keep good food out of the landfill.
Every bag is an ugly potato rescued — and a small dent in the 26% of produce America throws away.
Feed kids who need it.
A share of every bag funds childhood-hunger relief. Crunch now, good later.
Get a little
ugly.
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